Advanced Ventures, a subsidiary of Abellio, works closely with many of the UK’s major rail networks to lease commercial and retail properties at railway stations. They approached me to create a strong, professional brand identity that would showcase their role in transforming station spaces into thriving commercial hubs.

The project began with a brand consultancy, where we explored their goals, values, and the unique opportunities they provide for businesses. Advanced Ventures needed a modern, cohesive identity that would resonate with both potential tenants and stakeholders, highlighting their expertise and close ties to the railway industry.

From this foundation, I developed a sleek logo symbolising connection and growth, reflecting their mission of revitalising railway station spaces. The branding extended to a suite of materials, including social media templates, technical brochures, and an informative, visually appealing website. The site was designed to showcase their portfolio of properties, success stories, and the benefits of leasing with Advanced Ventures.

A highlight of the project was a railway poster design inspired by the heritage of the UK’s railways. By combining a vintage aesthetic with a modern twist, the design celebrated Advanced Ventures’ role in bridging the past and future of railway commerce.

The final branding package equipped Advanced Ventures with a professional, impactful identity that aligns with their connection to Abellio and the UK’s leading rail networks. By crafting a unified brand, they’re now better positioned to attract businesses and demonstrate the transformative potential of railway station spaces.