I was approached by Steve Eccles, the incoming president of Round Table Great Britain & Ireland, with an ambitious task: rebrand a 100-year-old organisation to make it resonate with today’s audience while respecting its rich heritage. As the world’s largest young men’s social and community club, Round Table has a strong identity, but it needed a refreshed look to boost engagement and brand consistency across its UK and Ireland clubs.

To kick off the project, I worked closely with Steve and the Round Table team to understand their vision, values, and objectives. This collaboration led to a modernised brand identity that still paid homage to Round Table’s historical roots. The updated branding included everything from a sleek new logo and brand guidelines to a bespoke font and tone of voice tailored to reflect Round Table's friendly, adventurous, and inclusive spirit. I also created social media templates, commercial photography, and event signage, giving each club the tools they need to communicate consistently and effectively.

Given Round Table’s goal of increasing brand awareness and appeal, I volunteered my time to provide photography coverage at events, showcasing the vibrant community activities and charitable efforts that define the organisation.

The rebranding has provided Round Table with a fresh, unified identity that remains true to its roots while inspiring a new generation to “Do More.” The result has been a stronger, more recognisable presence, helping the organisation engage and grow in the modern era.